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Latest Work:

 

We left RKCR and started freelancing straight away with the wonderful people at Joint.

We’ve pitched for and won Kettle Chips and Metcalfe’s Popcorn with them and ads for TSB and UKTV will get posted soon, but in the meantime here’s a festive ad for Amazon Prime that went viral across the world. It’s running on TV and Cinema in the UK, USA, Germany, Austria and Canada. Trending in Pakistan and India. Talked about on CNN and all the major Newspapers around the world.

But best of all is seeing the public’s reaction to it as it became the most liked ad in the USA along with the Star Wars ad.

https://twitter.com/search?f=tweets&vertical=news&q=amazon%20imam&src=typd


Beautifully directed by Simon Ratigan at HLA, effortlessly edited by Bruce Townend at The Quarry.

And it would never have been made without the whole team at Joint, Claudio Gorini, Josh Harris, Safeena Dhalla, Toni Barker, John Degraft Johnson, Tom Arnold and of course Damon Collins, Lori Meakin, Richard Exon and Simon Morris at Amazon.

Have a look at the case study film below too.

Defender. The Old Master. This is a campaign we wrote to celebrate the last year of the Land Rover Defender. Unfortunately Land Rover now do all there advertising in house, so they never made it out into the world...well, until now.

*Shoot_pages.html

The lovely people at Lurzer’s Archive asked me for an interview, you can read it here. Incidentally, I’m is no.2 in the UK rankings.

CONCEPTS DEMOS & WIPS: We were asked recently how our ads - like the Lloyds Bank campaign start out, so we thought it might be interesting to post a little archive of concepts, demos and ‘work-in-progress’ films. So if you want to see where it began, often before directors and photographers get involved and how the final work changes (or not) have a look here.

It’s been a busy year pitching for new business, creative directing and making new work.

But we ended it with the biggest ad of the year for RKCR/Y&R: The M&S Christmas film.

Entitled “The Art of Christmas”, it was a massive production that was six months in the making.

Our aim was to avoid the emotional and go for a full-on spectacle, doing what big retailers really want at Christmas - to showcase lots of product. Directed by Christian Larson at RSA, it features those bits of Christmas we all love. From decorating the tree and partying to eating too much and falling asleep in front of Morecambe & Wise on Christmas Day.

The 90’ film breaks down into individual ads to work alongside the digital out of home and online campaign, teasers and behind the scenes film.

Imam Zia Sheikh from Texas was one of the first to upload the ad to his Facebook page and within a couple of days it was shared over 10 million times from his post. Meanwhile in NY comedian Sameer Lakhani has had 20.5 million views of his post alone.

From HSBC and Lloyds Bank at Lowe Howrad-Spink to Bank of Scotland and Lloyds Bank again at RKCR Y&R, TSB is now the fourth bank we’ve worked with. A beautiful animated world created with Studio AKA and deceptively simple ideas about people helping people have build this new bank into the most trusted on the high street in only four years.

Here’s a link to Henry’s interactive advert, made with the help of BigDB: www.jointlondon.com/henrythedog  Firefox or Chrome works best.

A Halloween poster for UKTV’s Haunted Hotel Live. Shot by Andy Green and retouched by Lorna Barren.

Click the here to take a loo at the digital 6 sheet poster.

A collection of news clips:

https://youtu.be/Iu0ELnsZg2g

What a year it’s been. The Priest and Imam went from strength to strength, becoming the most effective Christmas campaign in 2016 and one of the most popular ads of 2017.


older postsLatest_Work_2.html

A global poster campaign.That was designed to be a global social media campaign.The biggest poster sites in the world became an instagram backdrop for people to send messages of love and peace to their friends and families around the planet.This is a small selection of what is possibly the most shared poster campaign ever.

Here’s the latest work for Amazon, Connections and Bedtime Story. Connections was all over the USA and UK before Christmas and will be showing across the rest of Europe this year. Bedtime Story has been playing in the USA and is being launched across the UK and Europe right now. Both were beautifully directed by Jake Scott at RSA, Connections is based on my something my daughter said to me  when I asked her to turn her Grime music down. “I play your songs when I miss you”. A simple truth that many people have echoed on Social media when commenting on the ad.

Bedtime Story was written by myself, Algy Sharman, Ciara O’Meara and Tam Kerr in the sort of writers room you will only experience at Joint London. An amazing team effort. We’re off to shoot more in March and there’s still a beautiful ad we shot with Frederic Planchon from Acadamy to air this year.