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50 ways to turn down an ad. By Mr P. Weinberger


This selection of withering comments was published as a small book to commemorate our former Creative Director’s 50th birthday at Lowes. Which was…er, quite a long time ago now.

They were collected from creatives past and present who’d worked under him.

Now, years later, like proud (or abused) children, we occasionally find ourselves repeating some of these gems when leafing through the work of other young creative teams.

(We still haven’t used the one about “fucking spiders” yet though.)



Call me old fashioned, but…


Oh, not another knob joke...


In my day we used to have something called ideas…


You’re obviously a caravan, not a Ferrari…


Are you on drugs?


It’s a good try, but no cigar…


We’re not here to fuck spiders…


It’s not exactly John Webster is it?


It’s not exactly David Abbott is it?


Not another bloody MTV rip off…


That one doesn’t show up on the logic radar…


Nurse!


Did you have any others?


Believe me, lads, I’d like to say yes…


That just looks like a fucking Apple Mac explosion.


We can always enter it into the court of appeal…


It’s not D&AD gold is it girls?


That looks like something Lintas would do…


Plough another furrow boys…


What does the account group think?


Colletts did that one in 1978…


I don’t care what Chris Thomas thinks…


Not that old chestnut again…


Chris Thomas thinks… and I’m inclined to agree with him.


Well don’t bloody well ask me…I’m not that clever.


That’s the third one I’ve seen this week…


Maybe I’m too old, but…


What does Vince think?


But that’s like saying, “The client’s a cunt”.


Bit of a crossword clue, boys…


Da-duh da-duh da-dur, da-duh da-duh da-dar. It’s just a Leagas Delaney headline…


Are we out of time yet?


Let’s give it the overnight test.


It didn’t pass the overnight test…


It’s beyond me, boys…


Well I don’t know…


No, no, no.


I’ll be the judge of that…


Not another bloody pigeon ad!


I’m the logic police… and that ad’s under arrest


What this ad needs is a good pun


That doesn’t pass muster…


We could run it up the flagpole and see if anyone salutes…


You can’t go around explaining your ad to everyone…


But would your mum understand it?


Do you like it?


How long have you got on this brief?


I don’t want to see your first thoughts…


You obviously spend too much time looking at porn on the Internet…


What would I know?… I’m only the Chairman.







Magazine covers

 

The Rex Cinema Lists

In 2004, just before the restored art deco cinema in Berkhamsted reopened, we noticed that they were handing out a photocopied powerpoint list of the films for that month.

We thought that such a beautiful cinema deserved something better.

So every month for the last five years we’ve created these flyers and posters...

click to have a closer look

The David Bailey Exhibitions

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