Smirnoff smirnoff che guevara ad

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Smirnoff’s first foray into alcho-pops led to us creating this press and poster campaign. It caused quite a stir in Cuba, where Alberto Korda decided it was time to get the rights to his famous Che Guevara image back decades after he had sold them to a local newspaper. Screenprinted by Tony Campbell.

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Alberto Korda gets his photo back